Klaviyo flows explained

Every email has
a job to do.

A complete retention system follows the customer journey automatically—from first visit to checkout, delivery and the next purchase.

DiscoverConsiderPurchaseDeliveryRepeat
The complete system

The flows behind your
revenue growth

Each flow responds to a different customer action and keeps working automatically after it has been built and launched.

01

Welcome Series

Introduces new subscribers to your offer, answers first-purchase doubts and builds enough trust to turn interest into an order.

First-purchase conversion
02

Browse Abandonment

Reminds visitors about products they viewed when they leave before adding anything to their cart.

Recover product interest
03

Abandoned Checkout

Follows up with high-intent shoppers who started checkout but did not complete their order.

Recover lost checkouts
04

Customer Winback

Reactivates previous buyers after a period of inactivity with a timely reason to return to your store.

Increase repeat purchases
05

Post-Purchase Upsell

Recommends relevant next products after the order, increasing customer value without interrupting the original checkout.

Grow customer value
06

Flash Sale Emails

Turns a limited offer into focused campaign revenue with clear urgency, timing and one strong action.

Generate campaign revenue
07

Shipping Update System

Keeps customers informed after checkout, reduces uncertainty and lowers “Where is my order?” support requests. Shipping updates can work with a compatible tracking setup such as Track123 or Parcel Panel.

Pre-transit confirmationTransit updateOut for deliveryDelivered
Build trust after checkout
08

Custom Email Design

Gives every email a clear, conversion-focused layout adapted to your store, products and customer journey.

Consistent customer experience
How it works

Built around customer
behavior, not guesswork

01

The customer takes an action

They subscribe, view a product, begin checkout, order or become inactive.

02

Klaviyo enters the right flow

The correct automated sequence starts based on timing and customer behavior.

03

The message moves them forward

Strategy, copy and design guide the customer toward the next valuable action.

Frequently asked questions

Everything you need
to know

Still unsure? You can always ask us directly on WhatsApp before sharing any store details.

Prefer a direct answer?Chat with us on WhatsAppNo form or store details required
What exactly is a Klaviyo flow?

A flow is an automated sequence of emails triggered by customer behavior, such as subscribing, viewing a product, starting checkout or placing an order.

Do I need an existing Klaviyo account?

Yes. You need to create your own Klaviyo account before we begin. Once it is ready, we configure and build the included flows, emails and templates directly inside your account.

Is ScaleFlows a monthly subscription?

No. The listed packages use a one-time setup fee. There is no recurring ScaleFlows subscription included in these packages. Klaviyo may charge separately for its own software based on your account and contact volume.

How quickly can the flows go live?

Timing depends on the package, access and how quickly required information is supplied. We confirm the expected delivery timeline before starting.

Will I own the flows and designs?

Yes. Everything is built inside your own Klaviyo account, so you retain access to the completed flows, emails and templates.

Which package should I choose?

Starter covers the essential first-purchase and recovery flows. Growth adds repeat-purchase flows. Enterprise adds campaigns and the complete shipping update system. If you are unsure, contact us and we will recommend the best fit.

Can you guarantee a specific revenue increase?

No responsible agency can guarantee an exact result. Performance depends on traffic, offer, product, existing customer data and store conversion. The flows are designed to improve how effectively your store follows up with existing visitors and customers.

Ready to scale?

Choose the system that fits
your store today

Compare the packages or tell us about your store and we'll help you decide.

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